My Mission
“I’m here to take the stress out of starting your swimwear label, so you can focus on your vision, enjoy the process, and let us bring it to life with skill and integrity.” – Shiralee
The heart behind haus of swim
My background has always been rooted in creativity, an instinctive understanding of fit, detail, and design that has shaped every project I work on. Those instincts naturally led me into the swimwear space, where I quickly realised how much the right eye and the right guidance can change the entire outcome of a brand.
The Turning Point
When I launched my own swimwear label in Australia, I saw firsthand how challenging the industry can be for new founders. Quality issues, unclear communication, production delays, all the things that make the journey far more stressful than it needs to be.
That experience pushed me to create something better: A design studio and boutique factory where designers feel supported, understood, and guided through every step. A place where their ideas are taken seriously, their questions are welcomed, and their final product reflects the vision they had from the beginning.
Haus of Swim was built to be that space, where creativity meets clarity, and where new founders can launch with confidence.
Why Haus of Swim exists today
Haus of Swim was created to give new designers the guidance and support the industry often lacks.
Based in Bali, our agency and boutique factory offer clear communication, reliable development, and high-quality swimwear production — all in one place.
“Because every great label begins with the right guidance, and that’s what we’re here for”
Shiralee
testimonials
Over the past three years in Bali I've worked with start-ups from around the world, each one starting where you are right now.
Shiralee and the team at Haus of Swim have been an absolute dream to work with. From the very beginning, communication has been effortless they truly care about every detail and go above and beyond to bring your vision to life ...
Aaliya Alex Watson
Working with Shiralee and the team at Haus of Swim has been an absolute game-changer. As a first-time swimwear designer, I came in with a vision but very little industry knowledge and Shiralee’s mentorship has been invaluable every step of ...
Ali Jacks
Shiralee and the team at Haus of Swim were and are always a pleasure to deal with. Communication with them is easy and the quality of all the products I’ve received from them has been amazing. They are always happy to answer any questions …
Phoebe King
I’m working on our second swimwear collection with Haus of Swim and can’t rave about them more. Switching from China to Haus of Swim has made the design and production process so much more clear and i’m confidant that the quality of the …
Alexandra Lenehan
1:1 Mentoring Consultation
This session is ideal for those exploring or preparing to work with Haus of Swim and want the right foundation before moving forward.
1:1 Mentoring Consultation
This session is ideal for those exploring or preparing to work with Haus of Swim and want the right foundation before moving forward.
Get clear, honest guidance for your swimwear project.
This 30-minute session is designed for founders who want expert direction before stepping into development or production.
During your consultation, Shiralee will review your concept, materials, trims, and manufacturing options, giving you practical, industry-backed advice so you know exactly what to do next.
What you’ll walk away with:
- A clear understanding of the design-to-production process
- Professional recommendations on fabrics, trims, and sourcing
- Insight into timeframes, MOQ, and realistic pricing
- Clarity on your next steps before sampling
Get clear, honest guidance for your swimwear project.
This 1 hour session is designed for founders who want expert direction before stepping into development or production.
During your consultation, Shiralee will review your concept, materials, trims, and manufacturing options, giving you practical, industry-backed advice so you know exactly what to do next.
What you’ll walk away with:
- A clear understanding of the design-to-production process
- Professional recommendations on fabrics, trims, and sourcing
- Insight into timeframes, MOQ, and realistic pricing
- Clarity on your next steps before sampling
Your dream label deserves to come to life. Start your journey with a Curiosity Call and I’ll guide you through the next steps.
In your Curiosity Call, we’ll spend 30 minutes focused on you, your ideas, your questions, and your goals. I’ll guide you through what to expect, share insider tips, free resources, and map out your first steps. You’ll leave feeling calm, supported, and empowered to start your swimwear journey.
Because I know first-hand how overwhelming starting a label can feel when you’re doing it alone.
You don’t just need production you need clarity, guidance, and a team who genuinely cares about your journey.
Haus of Swim brings everything together under one roof here in Bali: design development, sourcing, sampling, production, and packaging. A seamless, supported pathway from idea to collection.
- End-to-end support from concept to final collection
- Design development aligned with your brand vision
- Fabric, trim and hardware sourcing through trusted suppliers
- Transparent pricing with no hidden costs
- Full ownership of your patterns, files and artwork
- Step-by-step guidance for your first production order
- A dedicated team who treats your brand with real care
Empowering you to launch with confidence, support and creativity.
Step-By-Step Production
- Design Development
- Prototype Creation & Refinement
- Budgeting Guidance & Production Planning
- Finalised Tech Pack
- Full Production
- Quality Control & Fit Assurance
- Packaging & Finishing
- Delivery Coordination
- Post-Launch Care & Continued Support
Download your Free Swimwear Design & Manufacturing Guide
I’m here to guide you, answer your questions, and walk with you through every step of the journey. Backed by 12+ years of experience in design, manufacturing, and launching swimwear labels, this guide was created to make your first steps simple and stress free.
Swimwear Startup Resources
We’ve put together resourceful blogs to help you navigate every step of starting and scaling your swimwear brand.
October 13, 2025
How to Create Stunning Swimwear Campaign Content on a Budget
Budget-Friendly Photoshoot Tips for Swimwear Brands Want to launch your swimwear label with confidence, without overspending? Launching a…
July 17, 2025
If I Could Start My Swimwear Label Again, I’d Invest in These 2 Things First
When I first launched my swimwear label, I poured my heart (and bank account) into creating something beautiful, unique, and premium. Like many first…
May 22, 2025
Besties in Business: Dream Team or Disaster?
Should You Start a Swimwear Brand With Your Friend? Let’s Break It Down Starting a business is no small thing and choosing who to go on that journey…