Do you know who your creating swimwear for?
Who is your Target Audience?
One of the first things you need to do before starting a business is to know who you’re creating swimwear for.
There are three reasons why this step is so important for start-ups.
The first reason is that not all swimwear designs are suited for everyone.
So many start-ups try and create pieces that are for everyone and they’re afraid if they niche down too much they’ll push people away. But actually, it’ll only make your swimwear more easily to find by the right person.
Secondly, understanding your audiences struggles, desires and needs you’ll be able to figure out exactly what pieces you should be creating. This will make your job as the Designer and Creative Director a whole lot easier, which is a dream!
Thirdly it’ll help you to make every decision clearly within your business from concept to design and marketing.
Everything from what pieces to create whether it be supportive, minimalist, ethically manufactured or exclusive pieces.
These decisions are easily made when you consider the audience you’re designing for.
SO NOW THAT YOU KNOW THAT HAVING A CLEARER PERSON IN MIND IS SO IMPORTANT,
LETS GET STARTED ON ESTABLISHING WHO YOUR PERSON IS
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