How to start a Swimwear Label

By making the most of these factors, savvy Entrepreneurs can profit from selling swimwear. Of course, success depends on not only having a good selection of swimwear to offer, but marketing them effectively and being consistent.

Research the Swimwear industry and find a niche.

Whether you're looking for a flattering cut for the more curvey girl or a new sustainable fabric, there's sure to be a swimwear brand out there that covers it. The difference to your Label is you. Your vision, your authenticity and your creativity.

That's why it's so important to do market research on the Swimwear Industry and find a niche that you're passionate about. Once you've narrowed down your options, you'll be able to create the perfect swimsuit in no time.

Create a business plan and budget.

Starting your own Swimwear Label can be an exciting and rewarding experience. However, it is also important to be prepared and to have a clear plan for how you will achieve your goals.

I spent over 5 years researching and researching and researching. Believe me when I tell you the amount of hours and $$$ I spent learning the craft of how to start and run a Swimwear Label has been exhausting but most certainly worth it!

There are many things you need to look at when starting your own label. It’s not just about the swimwear.

Find the right supplier for your Swimwear.

From sourcing materials, manufacturers and suppliers for your business is time consuming. It's important to do your market research to ensure you're getting the best quality products at the best price.

Be careful when comparing suppliers, you need be confident you're getting the high-quality products and services you need to support your brand identity.  Also you will be working closely with these people so you need to have clear communication and feel comfortable with the people you are dealing with.

Dropping knowledge before you drop your $$$

The cost of designing a Swimwear line can vary significantly depending on the design and your customised needs. There are so many variables when it comes to a piece of swimwear. Not only what fabric you use but what country you manufacture in has a large impact on profit magins.

There are many choices out there for Start-ups. You can create custom pieces that have always been your dream or you can purchase ready made Designs and Tech Packs ready to create a Collection in your custom colours and prints.

So you’ve done your research and ready to go. What’s next?

Here at Haus of Swim, we offer many packages for those who are launching their fresh new Label or just dipping their does into the Swimwear Industry.

From Digitised patterns to Tech Packs, we have digital tools available to get you started now.

We also offer Sourcing, Sampling, Manufacturing and Mentoring services.

Contact us your free 30 minute Discovery Call to ignite your dream Label! 

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